Our Story
The Evolution of SSL Furniture
Our story started in the year 2004, with a clear and ambitious vision - to create seating solutions that blended practicality with style. From the very beginning, the singular belief driving us was that every piece of furniture could be a reflection of the lifestyle and values of those who owned it, instead of a mere piece of wood placed in a room.
As the workshop grew, so did its ambitions. The team at SSL began to see beyond the walls of their small space, recognizing a growing demand for furniture that went beyond the ordinary. With this in mind, we strategically positioned ourselves in the high-end market and rebranded as Super Soft Living (SSL) and dedicating ourselves to crafting furniture that elevated living spaces.
Anchored in mid-century and modern aesthetics, SSL was catering to those who appreciate the finer things in life. In a nutshell, ours were the customers who seek not just furniture but a reflection of their taste and lifestyle.
But SSL didn’t stop there. Our team of innovators understood that if want to truly scale up, we must remain at the forefront of design and be a trendsetter instead of a follower. This meant traveling the world, attending global industry exhibitions, and collaborating with some of the most talented designers in the field.
Today, SSL Furniture remains of the leading names of Chinese furniture manufacturers, distributors, and retailers. Our state-of-the-art facility spans 24,000 square meters and where a team of over 200 skilled artisans diligently work to push the boundaries of what high-end furniture can be.
Through end-to-end furniture designing services, SSL provides fully tailored solutions for commercial buyers managing essentially every aspect of their projects. SSL’s journey from a modest workshop to a symbol of luxury is a story of passion, innovation, and a pursuit of excellence.
living
Dining
bed & bath
Seating
SSL Founder’s Philosophy
We Craft Furniture Through Thoughtful Design, Sustainable Practices, and a Commitment to Enhancing Living Spaces
SSL Furniture believes that every space has the potential to inspire, comfort, and lift up daily life. Our founder’s vision is rooted in an appreciation for design artistry. We believe that innovative design capabilities hold the power to transform ordinary environments into extraordinary experiences.
Going beyond just manufacturing furniture, we create pieces thoughtfully designed to enhance the ambiance of an interior space, no matter the scenario. From living rooms, bedrooms, dining rooms, and patio, our furniture pieces fit in every setting. And if they do not, we’ll customize them to sit right with the ambiance of a specific interior.
SSL Values
What Sets Us Apart
Trustworthy Brand Identity
SSL evolved from a mold workshop to a leading furniture manufacturer, so our deep industry roots have honed our expertise. Our identity stands on a foundation of quality, precision, and artistry.
End-to-end Services
We control the entire production process, from mold creation to final assembly. This allows us to rapidly deliver high-quality, durable, and most importantly, customized furniture according to specific client needs.
Ergonomic and Aesthetic Design
We have a keen focus on ergonomics to ensure comfort without compromising style. This approach leads to furniture that enhances form and function. We create pieces that resonate with modern aesthetics.
Collaboration with Talented Designers
Onboard with SSL are the talented designers from Northern Europe who infuse creativity and innovation into every product. Their unique perspectives allow us to fine-tune our partnerships with commercial businesses.
SSL Designs
The Principles for a Greener Future
SSL Furniture has a steadfast commitment to sustainability deeply rooted in every aspect of our operations. We prioritize 100% recyclable materials in manufacturing. Our production processes minimize waste and reduces energy consumption. With our sustainable design principles and rigorous product testing, we make sure that there’s minimal need for frequent replacements which eventually contributes to the planet’s wellbeing.
Streamlined Solutions for Needs
SSL’s Trade Program offers comprehensive solutions for diverse business needs. Our Trade Pricing & Quotes provide exclusive discounts and flexible shipping options for bulk purchases, making it easier to outfit any space affordably. Want more customized solutions? Our Custom Orders program delivers tailored furniture with an end-to-end service that ensures your expectations are met. Finally, our Designer Affiliate Plan supports those who want to turn innovative concepts into reality with expert guidance and resources.
